After being plagued by financial difficulties for nearly a decade whilst alive, Michael Jackson managed to rake in nearly $300 million and ensure two sold-out concerts within months after his tragic demise in 2009. Having ‘left the building’ nearly 30 years ago, Elvis Presley is still one of the highest grossing music talents today, even outselling some of the living! So what really makes for a profitable dead celebrity? Well, there are ideally two keys to the kingdom of post-mortem wealth – image and royalties.
The promising pharmaceutical market in India has tremendous promotional potential, but corporates are often forced to given in to social pressure. So just how are the 100s of drug companies to market their products?
It’s the people that make the company. If Richard Branson wasn’t so kooky, would Virgin be so creative? Is Steve Jobs wasn’t such a thinker would there even exist an iPod ? If Vijay Mallya didn’t live life king size, would his beer be so popular?