Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this read more

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Aquire target, Aim, FIRE! The relevance of understanding target audience in political PR

While reciting her speech in Rajasthan, chief of a political party did not realize it was the same one she recited in Nagaland just a few days ago. Thankfully our media does not forget. In our world of 24-hour, always-on media, the importance of correct messaging and identification of target audiences are greater than ever.

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