– New CSO to help harness capabilities that exist within the digital revolution—the shift to mobile consumption of media. The Economist Group announced that Suprio Guha Thakurta has been promoted to the newly created position of Chief Strategy Officer. Thakurta had previously served as managing director, circulation, Asia Pacific and India for The Economist. In read more
Three decades later, the Tylenol crisis is still a PR benchmark of how to manage a crisis. Here’s what PR pros can learn from it.