39% organisations lost their top talent to startups in past six months. 45% of the companies surveyed agree that they had lost their choicest and top talent to startups. Over 60% candidates with 2-5 years experience move to startups to explore their creative side, and about 67% of the candidates with 5-10 years experience join startups for better read more
A guest article by Radha Radhakrishnan contemplates the future of media relations for PR professionals given the rising trend of sponsored content
Ramesh Srivats thinks that brands don’t understand how easy it is to make a hashtag trend on Twitter and that they should rather invest in creating scalable online properties.