Nielsen to Conduct India’s Largest Universe Estimation Study for BARC India

The Broadcast Audience Research Council of India (BARC India), the television rating company formed by broadcasters, advertising agencies and advertisers has appointed Nielsen as the agency to conduct India’s largest Universe Estimation study on television ownership and viewing habits. The study will provide the marketing industry with an in-depth understanding on count and composition of television read more

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Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this read more

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