Three decades later, the Tylenol crisis is still a PR benchmark of how to manage a crisis. Here’s what PR pros can learn from it.
An argument for why public relations should be taught at MBA programs.
Medical PR crises encompass a variety of flavours like lawsuits, white collar crime, massive layoffs and personal tragedies. Here are two cases from the past. Each company faced their own crisis, but only one came out unscathed.