A candid interview of Kushan Mitra (Managing Editor, The Pioneer) telling the love-hate relationship between a journalist and PR Pro.
Brand Kingfisher needs an overhaul, just as much as Brand Mallya does.
It’s the people that make the company. If Richard Branson wasn’t so kooky, would Virgin be so creative? Is Steve Jobs wasn’t such a thinker would there even exist an iPod ? If Vijay Mallya didn’t live life king size, would his beer be so popular?