As a trend that is catching on in the tourism industry, states and nations are going all out like brands and repositioning themselves to attract investments and tourism. The latest in the order is state of West Bengal hiring Shahrukh Khan.
Would you welcome a change of name for your town or loath it because you grew up with the old one? Especially if the new name is horribly difficult to pronounce correctly! Read this hilariously witty article on the states changing their names.
The April assembly elections are an indication of the shifting political marketing mix from organization centric marketing mix of 4P’s (Product, Price, Place, Promotion) to a target centric mix of 4C’s (Customer Value, Cost, Convenience & Communication). PART 1 of the 4 Part featured series.